Gong Cha – SMU Lee Kong Chian School of Business

Gong Cha, a name synonymous with premium quality tea, traces its roots back to the ancient tradition of serving the finest teas to the Chinese Emperor. The brand, born in Taiwan in 2006, has since garnered a stellar reputation worldwide, growing exponentially through word-of-mouth endorsements and a commitment to customized, quality service. Today, with nearly 1,500 stores globally, Gong Cha stands as a testament to the enduring appeal and quality of its beverages, establishing itself as a leading figure in the tea industry. In Singapore alone, there are over 24 outlets across the country.

Singapore’s Gong Cha outlets are a tea paradise for tea enthusiasts, offering a diverse menu that caters to every palate. From the classic milk teas to an array of fruit teas and smoothies, the choices are vast. What sets Gong Cha apart is the level of customization available – customers have the freedom to adjust the sweetness, ice level, and add-ons like pearls, aloe vera, or jelly. With more than ten toppings to choose from, each visit to a Gong Cha outlet in Singapore promises a unique and satisfying experience.

The menu boasts bestsellers like Taro Drink, Milk Foam Green Tea, and the Earl Grey Milk Tea with 3J (a delightful mix of pearls, pudding, and herbal jelly). For those seeking something different, there are options like Oolong Milk Tea, Mango Green Tea, and the health-focused Oriental Beauty Tea.